About Simply Eyes Hawaii
At Simply Eyes Hawaii, we’ve been caring for the vision and eye health of the Honolulu community for over four decades. Our practice is built on a simple philosophy: provide thoughtful, personalized eye care using modern technology — without rushing patients or cutting corners.
We believe great eye care starts with listening. Whether you’re visiting us for a routine eye exam, new glasses or contact lenses, or medical eye care, our doctors take the time to understand your vision needs, lifestyle, and long-term eye health goals.
Our Story
Simply Eyes Hawaii traces its roots to Kaimukī, where the late Dr. Lawrence Yamamoto first opened his optometry practice. He later joined two fellow optometrists in a group practice at Ala Moana Shopping Center before opening his own office in the Ala Moana Building in the 1980s.
In 1987, Dr. Daniel Yamamoto joined the practice, caring for generations of Honolulu patients and helping continue its longstanding tradition of personalized eye care.
Dr. Tracie Inouchi joined the practice in 2002, and in 2025 she and Dr. Sherry Wong established Simply Eyes Hawaii with a fresh vision for modern, patient-centered eye care. The practice relocated to its current home in the eleven50 building on South King Street near McKinley High School, beginning a new chapter centered on compassionate service, clear communication, and lasting relationships with patients and families.
Today, Simply Eyes Hawaii combines decades of clinical experience with a modern approach to comprehensive eye care. That commitment to thoughtful, personalized care continues to guide everything we do.
Our Services
Simply Eyes Hawaii offers a full range of eye care services, including:
- Comprehensive eye exams for adults, seniors, and keiki
- Eyeglasses and contact lens prescriptions and fittings
- Specialty contact lenses including toric, multifocal, RGP, and SynergEyes® hybrid
- Myopia control for children
- Medical eye care and urgent eye concerns
- Ongoing monitoring of conditions including glaucoma, cataracts, and diabetic eye disease
- Dry eye diagnosis and management
Eyewear That Fits Your Life
Seeing well is only part of the experience — feeling confident and comfortable matters too. We offer a carefully curated selection of high-quality eyeglass frames, lenses, and contact lenses to match your lifestyle, work, and personal style. Our knowledgeable staff will help guide you through lens options, coatings, and designs so you can make informed decisions without pressure.
A Practice Rooted in the Community
Simply Eyes Hawaii is a locally owned optometry practice dedicated to caring for patients and families throughout Honolulu. Many of our patients have trusted our doctors with their eye care for years, and we are honored to care for multiple generations of local families.
We believe every patient deserves attentive, personalized care in a welcoming and respectful environment. Whether you visit us for a routine eye exam, contact lenses, dry eye treatment, or ongoing eye health care, our team is committed to helping you feel comfortable, informed, and well cared for at every visit.
Our office is conveniently located in the eleven50 building at 1150 South King Street, Suite 201, near McKinley High School in Makiki, with validated parking available in the building.
Frequently Asked Questions
The name is new, but the practice isn’t. Simply Eyes Hawaii was launched in 2025 when Dr. Tracie Inouchi and Dr. Sherry Wong took over Ala Moana Eye Center — a practice with roots going back to the 1980s. If you were a patient of Ala Moana Eye Center, your records and your doctors are still here.
Yes — we welcome new patients of all ages. You can schedule online or call us at (808) 949-2662.
We’re located at 1150 S. King Street, Suite 201, in the eleven50 building near McKinley High School in Makiki. Validated parking is available in the building.
We accept many vision and medical insurance plans. Call us at (808) 949-2662 and we’ll check your benefits before your visit. View insurance information →
Yes — we provide pediatric eye exams and offer myopia control options including MiSight® 1 day and low-dose atropine for children.
Whether you’re new to the area, looking for a new eye doctor, or simply due for an eye exam, we invite you to experience personalized eye care at Simply Eyes Hawaii.